# About DinePlatform AI — Why We Built Commission-Free Ordering > DinePlatform AI exists to give restaurants their orders, customers and margins back. Learn why we built an AI-powered, commission-free ordering platform. Canonical: https://www.dineplatform.com/about/ --- About us # We think restaurants should keep what they earn DinePlatform was built on a simple frustration: independent restaurants do all the work, and marketplaces take the margin. We set out to change that with technology that puts ordering — and the customer relationship — back in the hands of the people making the food. Our story DinePlatform AI is a white-label online ordering platform for restaurants, takeaways and food businesses. We give operators the tools to launch their own branded ordering app, take payments directly, and run delivery — without handing 20–35% of every order to a third-party marketplace. ## Why we started Talk to any independent restaurant owner and the same story comes up: the delivery apps brought volume, but the commissions quietly ate the profit. Worse, the customer was never really theirs — the app owned the data, the relationship and the repeat business. We believed software could flip that equation, giving restaurants a direct channel that's as easy to use as the marketplaces but without the tax on every order. ## What we believe - **Restaurants should own their customers.** The relationship belongs to the business that cooked the food, not the app that listed it. - **Technology should remove work, not add it.** That's why our AI builds your menu for you instead of making you type it. - **Pricing should be honest.** A clear monthly fee or a transparent commission — never a moving target. ## Where we're going We're building the tools that let any food business run a modern, direct ordering operation — from a single takeaway to a multi-site group. If you're tired of paying for your own customers, we built DinePlatform for you. ## Ready to take orders direct? Build your branded ordering app with AI in minutes. Start free, or go commission-free on Pro. [Start free](https://app.dineplatform.com)